12th-sp-Lladó - ICAP CRIF RO

Miquel Lladó
IESE Business School


Miquel Lladó holds an Advanced Degree in Economics and Business from the University of
Barcelona. Prof. of Strategic Management & Leadership. He is a Senior Lecturer at IESE Business
School since 2009, and a visiting professor at various European business schools. Delivered
Strategy & Leadership sessions to 22,953 executives from 101 nationalities in 25 countries.
Sessions delivered in Spain, Slovenia, Brazil, Russia, Croatia, Greece, Romania, Portugal, Armenia,
Ukraine, UK, Georgia, Slovakia, China, Germany, Switzerland, Austria, Serbia, Italy, Peru, USA,
Luxembourg and Ireland.
Author of the book: Falling in love with the Future (2021) Translated into four languages.
Through his own firm, Peak Business Advisory, supports companies in their strategic thinking
process. Mentor to CEOs. Experience in 20 sectors-industries. He is member of the Advisory
Board at NetipBox (Digital Signage), Vallformosa (Sparkling Wines), Norma Uniarte (Doors),
Adelsys (Electronic solutions).
He has an extensive executive experience, highlighting CEO-Group President at Sara Lee Bakery
Group – Bimbo (2005-2007: 550MM € business, 4200 people, 15 factories), CEO at Bimbo Spain
& Portugal (2001-2007), VP of Marketing & Sales at Bimbo Spain & Portugal (1996-2000), VP of
New Business at PepsiCo/Frito-Lay Spain (1995-1996), Director of China Distribution Project at
Frito-Lay International (1995), Sales Designate at Frito-Lay USA (1994), as well as other executive
He has completed executive education programs at IESE (PADE), ESADE, Kellogg Business School,
and The Wharton School.
He was elected Spain’s Best Executive in 2000 by the Spain’s Business Association AED.



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