Sunay F. Chobanov,
Managing Director / Management Consultant,
SARTEN BULGARIA
Sunay F. Chobanov is a managing director / management consultant with over 20 years of experience driving financial transformation and strategic growth across pharmaceuticals, automotive , energy, and industrial sectors. Renowned for leading cross-border M&A integrations, operational turnarounds, and market expansions, he has delivered exceptional results, including 520% revenue growth and 30% cost reductions. As a independent consultant since 2015, Sunay has empowered organizations with financial rigor and high-performance team building, thriving in volatile markets.
Key Achievements:
– Led a comprehensive turnaround for Sarten Packaging Co. (2015-2017), reducing operational costs by 10% and improving EBITDA margins through process optimization. Since 2023 leading the company as Managing Director
– Accelerated Bulchicken Inc. in UK market growth, achieving 187% year-on-year turnover increase and securing contracts with Tesco, Carrefour, and Metro AG (2018 2022).
– Orchestrated a $10M acquisition integration for Turbos Hoet NV (Sofia, Bulgaria), capturing 36% market share and driving 520% revenue growth in two years.
– Established a new Overgas Inc. subsidiary, expanding the end-customer base by 54% through innovative utility financing models (2017-2018).
– Secured exclusive contracts for ProPharmacia Pharmaceuticals with five producers, adding 12 high-margin hospital products to the portfolio (2016-2022).
Sunays expertise includes strategic finance (M&A due diligence, financial modelling), operational optimization (cost reduction, working capital management), and market expansion (cross-border financing, regulatory compliance). He has generated over $220M in new revenue across industrial clients and structured joint ventures in eight CIS countries. Previously, as Managing Director at Turbos Hoet NV, he revamped commercial strategies to achieve market leadership. As Vice General Manager at Tirsan Groupe (Istanbul), he pioneered entry into four European markets, driving $150M in sales. His work in pharmaceuticals with AI Pharmaceuticals and Eczacibasi Pharmaceuticals included restructuring export operations and securing regulatory approvals.
Sunay holds a Bachelor of Arts Degree in Business Administration (with majors in Finance and Marketing) from University of Bosphorus , He is fluent in English, German, and Russian, and a native speaker of Turkish and Bulgarian.
An active contributor to business communities in Balkans and UK , Sunay is committed to building integrity-driven organizations where financial discipline enables sustainable scaling.
