В съвременния бизнес свят някои неща са сигурни: наблюдават се промени в икономиката, конкуренцията се засилва, и поради наличието на интернет, бизнесът се развива по-бързо от всякога. Съществува определена конкурентна нужда организациите да използват бизнес информация, за да разберат по-добре своите клиенти и партньори и да подкрепят решенията, които сега трябва да бъдат взети, при новата скорост на промяна на бизнеса.
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